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Digital Marketing & SEO

Er Yogendra Singh Rajput December 13, 2025
Industrial Training - Digital Marketing & SEO
Industrial Training 2025

Drive Digital
GROWTH

Master the Art of Marketing. Learn SEO, PPC, Social Media Algorithms, and Data Analytics to scale businesses online.

Launch Campaign Get Syllabus

SEO

Ranking

ADS

PPC / SEM

SMM

Social Media

Campaign Analytics Dashboard
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Detailed Topic Breakdown

Comprehensive training for Marketing aspirants. From Organic Traffic generation to Paid Ad Campaigns.

Module 1

SEO & Content

Search Engine Optimization, Keyword Research, and Content Strategy.

Week 1 (Day 1-7)

Part A: SEO Fundamentals

  • How Search Engines Work (Crawling/Indexing)
  • SERP (Search Engine Results Page) Features
  • Keyword Research Tools (Ahrefs, SEMrush)
  • Long-tail vs Short-tail Keywords
  • On-Page SEO (Title, Meta, Headings)
  • Image Optimization & Alt Tags
  • URL Structure & Internal Linking
  • Content Optimization (LSI Keywords)
  • Technical SEO (Sitemap, Robots.txt)
  • Page Speed & Core Web Vitals

Part B: Off-Page & Strategy

  • Backlink Analysis & Building
  • Domain Authority (DA) & Page Authority (PA)
  • Guest Blogging & Outreach
  • Local SEO & Google My Business (GMB)
  • Content Marketing Funnel
  • Creating Viral Content
  • Competitor Analysis
  • Voice Search Optimization
  • SEO Audit Report Generation
  • Black Hat vs White Hat SEO
Module 2

Google Ads (PPC)

Pay-Per-Click advertising, Bidding strategies, and Campaign management.

Week 2 (Day 8-14)

Part A: Search Ads

  • Google Ads Account Structure
  • Campaign Types (Search, Display, Video)
  • Keyword Match Types (Broad, Phrase, Exact)
  • Writing Compelling Ad Copies
  • Ad Extensions (Sitelink, Callout)
  • Bidding Strategies (CPC, CPA, ROAS)
  • Quality Score & Ad Rank
  • Negative Keywords
  • Landing Page Experience
  • A/B Testing Ads

Part B: Display & Video

  • Google Display Network (GDN)
  • Audience Targeting (Affinity, In-Market)
  • Remarketing/Retargeting Strategies
  • YouTube Ad Formats (Skippable, Bumper)
  • Video Campaign Setup
  • Shopping Ads (Merchant Center)
  • App Promotion Campaigns
  • Conversion Tracking Setup
  • Budget Optimization
  • Google Ads Certification Prep
Module 3

Social Media (SMM)

Building brands on Facebook, Instagram, LinkedIn, and Twitter.

Week 3 (Day 15-21)

Part A: Organic SMM

  • Social Media Strategy Planning
  • Facebook Page Optimization
  • Instagram Growth Hacks (Reels/Stories)
  • LinkedIn Personal Branding
  • Twitter (X) Marketing
  • Content Calendar Creation
  • Community Management
  • Influencer Marketing Basics
  • Hashtag Research
  • Tools: Canva, Buffer, Hootsuite

Part B: Paid Social Ads

  • Facebook Ads Manager Overview
  • Campaign Objectives (Awareness, Leads)
  • Audience Creation (Lookalike, Custom)
  • Facebook Pixel Setup
  • Instagram Ad Formats
  • LinkedIn Ads for B2B
  • Twitter Ads
  • Budgeting & Scheduling
  • Analyzing Ad Performance
  • Case Studies of Viral Campaigns
Module 4

Analytics & Strategy

Data-driven decision making, Email Marketing, and Freelancing.

Week 4 (Day 22-28)

Part A: Analytics Tools

  • Google Analytics 4 (GA4) Setup
  • User Acquisition & Engagement Reports
  • Google Search Console (GSC)
  • Google Tag Manager Basics
  • Heatmap Analysis (Hotjar)
  • UTM Parameters Tracking
  • Data Studio (Looker Studio) Reporting
  • Attribution Models
  • Defining KPIs & Goals
  • Conversion Rate Optimization (CRO)

Part B: Email & Affiliate

  • Email Marketing Strategy
  • Tools: Mailchimp/Sendinblue
  • Building Email Lists & Segmentation
  • Automated Drip Campaigns
  • Affiliate Marketing Fundamentals
  • AdSense & Blogging for Profit
  • Online Reputation Management (ORM)
  • Freelancing on Upwork/Fiverr
  • Building a Digital Agency
  • Final Project Presentation

Download Strategy Resources

Access the complete 30+ page Training Report, SEO Checklists, and Marketing Plan Templates.

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Disclaimer: Google, Facebook, and Instagram are trademarks of their respective owners. This training is an educational initiative.

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